Strategic Thinking for Long Term Sustainability
Course Description
Thinking about the future in a highly competitive environment is essential for family businesses who desire long term sustainability. To appreciate the importance of strategic thinking to family businesses, this course focuses on the fundamentals of the strategic management process: Strategy Formulation, Strategy Implementation and Strategy Evaluation.
Learning Outcomes
Upon completion of the course, participants should:
Upon completion of the course, participants should:
- Gain a conceptual understanding of the strategic management process;
- Understand what Vision, Mission, and Values are and their importance to the family’s strategic direction;
- Appreciate the importance of Environmental Analysis to the formulation of strategy;
- Know the role of Objectives in both corporate and functional area environments
- Refresh their knowledge on various Strategy options given specific situations;
- Differentiate between long term strategy formulation and short term operations planning;
- Be enjoined to apply the concepts of Strategic Management to their family businesses.
Course Coverage
- Strategy Formulation, (Visions-Mission-Values, External and Internal Analysis, Setting Long Term Goals/Objectives, Identifying Strategy Options, and Formulating Strategies)
- Strategy Implementation
- Strategy Evaluation
- Annual (short term) Operations Planning
Resource Person: Mr. Nathaniel Lim
NATHANIEL “NANI” L. LIM has extensive experiences in marketing, sales, productivity improvement, and strategic planning from various industries such as packaged food, household care, personal care, fabric care, music & entertainment, media, agricultural machinery, telecommunications, consumer banking, and management consulting.
He is a Lecturer in strategic management at the John Gokongwei School of Management, Ateneo de Manila University, and a Lecturer in marketing and new business development at the University of Asia & the Pacific’s School of Management.
He is a Consultant on strategic management, marketing, and sales at both the Business Resource Center and the Family Business Development Center of the Ateneo, and does new business coaching for aspiring entrepreneurs with the Entrepreneurial Management Program of UA&P.
He holds an MBA in Marketing from Fordham University in New York, USA. He finished two degrees: BS Business Management and AB Interdisciplinary Studies, from the Ateneo de Manila University.
NATHANIEL “NANI” L. LIM has extensive experiences in marketing, sales, productivity improvement, and strategic planning from various industries such as packaged food, household care, personal care, fabric care, music & entertainment, media, agricultural machinery, telecommunications, consumer banking, and management consulting.
He is a Lecturer in strategic management at the John Gokongwei School of Management, Ateneo de Manila University, and a Lecturer in marketing and new business development at the University of Asia & the Pacific’s School of Management.
He is a Consultant on strategic management, marketing, and sales at both the Business Resource Center and the Family Business Development Center of the Ateneo, and does new business coaching for aspiring entrepreneurs with the Entrepreneurial Management Program of UA&P.
He holds an MBA in Marketing from Fordham University in New York, USA. He finished two degrees: BS Business Management and AB Interdisciplinary Studies, from the Ateneo de Manila University.
