Digital Marketing
Course Description
The course serves as a basic tool kit to jumpstart one's business or enterprise into the world of digital marketing.
Learning Outcomes
At the end of the course, participants should:
At the end of the course, participants should:
- Appreciate the changes brought about by the digital age on the customers, and their behavior and how these led to the age of digital marketing.
- Have a basic understanding of the different digital platforms and tools used in effective digital marketing.
- Integrate the concepts and techniques to aid in developing and implementing an effective digital marketing plan.
Course Coverage
Module 1: Backgrounder on Digital Marketing. (2 hours: Day 1 )
Module 2: Digital Marketing: Effective Use of the Different Platforms. (3 hours: Day 2)
Module 3: Measuring Your Digital Marketing Success (1 hour: Day 3)
Module 4: Emerging Technologies (1 hour: Day 3)
Module 1: Backgrounder on Digital Marketing. (2 hours: Day 1 )
- Understanding the changes brought about by the information age and the birth of the digital age and eventually, digital marketing.
- Transitioning from traditional marketing to digital marketing.
Module 2: Digital Marketing: Effective Use of the Different Platforms. (3 hours: Day 2)
- Search Platforms
- Social Platforms
- Websites, Mobile
- Digital CRM
- E-Commerce
Module 3: Measuring Your Digital Marketing Success (1 hour: Day 3)
Module 4: Emerging Technologies (1 hour: Day 3)
Resource Person: Ms. Maria Teresa Villanueva
Maria Teresa "Matec" C. Villanueva is the Director of the Marketing and Communications of the Ateneo de Manila University. She is an advertising and marketing practitioner for over 35 years. Matec is also a part-time lecturer and in-house professor at the Marketing & Law Department of the John Gokongwei School of Management, Ateneo de Manila University.
Maria Teresa "Matec" C. Villanueva is the Director of the Marketing and Communications of the Ateneo de Manila University. She is an advertising and marketing practitioner for over 35 years. Matec is also a part-time lecturer and in-house professor at the Marketing & Law Department of the John Gokongwei School of Management, Ateneo de Manila University.
